One of the major challenges is that social networks have different peak times when their users are most active. If you want to engage with as many of your audience as possible, you need to post at these peak times. It would be near impossible for a business to make all of their posts “live". As a result, software providers have come up with solutions to make social media scheduling and posting more manageable. You can design and bulk schedule multiple posts at once using social media scheduling software platforms. You can do this at a time that suits you and then use your tool of choice to deliver your posts at the best times. They also give you time to create and push more content. In this post, we review the top social media scheduling and posting tools.

Top 30 Social Media Scheduling Tools for 2023:

What You Need to Know About Social Media Scheduling Tools

Picture this: you’re switching between multiple accounts, pages, and platforms, trying to get everything done for your brand’s social media campaign. You painstakingly comb through each page on each platform, crafting posts and reviewing them, hoping to get a green light from your stakeholders. In between, you have to worry about your content’s reach and engagement rates and whether it’s reaching the right audience at the right time. Difficult, right? Brandwatch offers two plans. The Essential plan targets single users and small teams and focuses on a content calendar & campaign planner with advanced analytics and community management. The Full Suite is more designed for larger companies with multiple teams and markets. It takes everything from the Essentials Plan (although it permits unlimited channels, reporting, and teams) and adds in social media advertising, competitor benchmarking, and collaboration & approval flows. Brandwatch considers your content calendar to be one of the most important tools you’ll work with. It provides a view of all your scheduled content across multiple social networks. You can plan, schedule, edit, and post directly from your content calendar. With Campaign Planner, you can map, create a brief, roll-out, and collaborate on campaigns for all social platforms.   Brandwatch supports images, video, Instagram Stories, and Facebook carousels. You can store all your content in Brandwatch’s version of a shared media library called the “Content Pool.” If you have a team, Brandwatch provides roles, approval processes, and an audit trail to boost quality. You can also activate email notifications and share notes. Brandwatch provides access to agencies to smooth your collaborative processes. You can control all access and set permissions. Brandwatch lets users design their own inbox. You can include multiple feeds, labels and use filters. You can also create custom response templates for quicker replies and bulk actions. If you have the Full Suite, you can promote posts through Facebook and Instagram ads within Publish, which manages all ads in one place. The tool allows cross-channel advertising, automation, saved target audiences, running ads with customer durations, automated ROI tracking, and real-time insights. The Full Suite also includes social listening. With this, you can track trends, monitor your brand, create custom queries, track sentiment, monitor multiple languages, filter extensively, and track campaigns. 4.8 out of 5 stars A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do! Ratings Features & Pricing Pros and Cons Ratings Features 5.0 Ease of Use 4.5 Support 5.0 Overall Score 4.8 Features & Pricing AnalyticsAutomated PublishingContent ManagementKeyword FilteringMulti-Account ManagementPost SchedulingSocial Media MonitoringHashtag TrackingSentiment AnalysisReputation ManagementSocial Media Management Price starting at:$108 Pros and Cons Consumer Intelligence product uses social listening to help brands understand what people want Audience tools give deep insights into the aggregate AND individuals Newly added TikTok support goes further than you’d expect Confusing array of products and services from three different companies No multi-channel posts; you have to add a post to a channel one at a time Best for: Small, Medium, and Large businesses 4.8 out of 5 stars A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do! View
One useful feature of Loomly is that you can set various calendar workflows. The default setting for teams with more than one collaborator is:

Draft Pending Approval Requires Edits Approved Scheduled Published

There is a straightforward process to go through when creating a post. You can either begin a post from scratch or pull in post ideas from RSS feeds that automatically create draft posts from them. You create the base copy of a post before you customize details for whichever social networks you want to use. If you intend to create a paid post for Facebook, you can customize your audience and set a budget for your campaign, all from within Loomly. Another useful feature of Loomly is its interaction screen, where you can manage comments, messages, and track social handle mentions (through tagging). 4.5 out of 5 stars This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms. Ratings Features & Pricing Pros and Cons Ratings Features 4.1 Ease of Use 4.6 Support 4.7 Overall Score 4.5 Features & Pricing AnalyticsAutomated PublishingContact ManagementCustomer TargetingKeyword FilteringMulti-Account ManagementPost SchedulingCustomer EngagementMulti-User CollaborationReporting/Analytics Price starting at:$26 Pros and Cons Intuitive management tool Inexpensive Easy to learn platform Requires additional integrations for some social publishing Too many bots may bother users Calendar function may be hard to access Best for: Agencies, freelancers, startups, non profit organizations, influencers & individuals 4.5 out of 5 stars This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms. View
You can connect to just about any social network, as well as post directly to your WordPress, Medium, Tumblr or Blogger blog. You can use Sendible’s geo-targeting features to reach specific segments of your audience. Sendible helps you upload videos to Twitter, Facebook, and YouTube. Sendible features an integrated dashboard and tools relating to publishing, collaboration, analytics, CRM, listening, and mobile. In the area of publishing, it allows you to plan, schedule and publish posts, images, and videos to multiple social networks simultaneously using their powerful compose box. You can schedule social media posts, images and videos individually or in bulk as far in advance as you need. Sendible allows you to set your best-performing content on repeat to keep your social media profiles active. You visualize your content on a shared publishing calendar. One useful feature is a tie-in with Canva to help you design better-performing visual content. 4.5 out of 5 stars Sendible’s SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company. Ratings Features & Pricing Pros and Cons Ratings Features 4.6 Ease of Use 4.5 Support 4.5 Overall Score 4.5 Features & Pricing AnalyticsAutomated PublishingContent ManagementKeyword FilteringMulti-Account ManagementPost Scheduling Price starting at:$29 Pros and Cons Excellent social scheduling features Content recommendation tools Social engagement platform Brand monitoring Social listening feature can be slow Clunky organization of the platform Best for: SMMs, corporate marketing teams and digital agencies 4.5 out of 5 stars Sendible’s SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company. View
You can use Agorapulse to publish, engage, listen, report, and collaborate with your social networks. It supports Facebook, Twitter, Instagram, LinkedIn, Google +, and YouTube. You can centrally post to all of your social accounts, with a queue or schedule ensuring your content is delivered at the best times. It allows you to re-queue or reschedule evergreen posts. You can also tweak each post to take advantage of features specific to each social network. 4.5 out of 5 stars Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more. Ratings Features & Pricing Pros and Cons Ratings Features 4.0 Ease of Use 4.6 Support 4.8 Overall Score 4.5 Features & Pricing AnalyticsAutomated PublishingContact ManagementContent ManagementConversion TrackingKeyword FilteringMulti-Account ManagementPost SchedulingReporting/AnalyticsSocial Media MonitoringCompetitive AnalysisSchedulingSocial Media CalendarSocial Media ManagementTeam Workflow & CollaborationSocial Media Listening Price starting at:$49 Pros and Cons Easy social media management Simple platform Makes it easy not to double reply etc Lack of post editing features Limited third party integrations Engagement platform can be difficult to use Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands. 4.5 out of 5 stars Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more. View
You can schedule Instagram and Facebook posts in advance from your computer or on the Iconosquare app. Insert saved captions or hashtag lists, schedule your first comment, and cross-post to multiple profiles at once in a few clicks. Then, easily preview scheduled posts and re-order your feed using drag and drop. You can schedule photo and video posts automatically to Instagram and Facebook through Iconosquare. Tag accounts and locations in your single-image posts when posting to Instagram using automatic publishing. Tag your location or mention other Facebook pages when posting to Facebook. You need to schedule Instagram Stories and carousels on the Iconosquare website, being notified on your mobile at the time of the post to finish the publishing process on Instagram. No such restrictions reply to traditional Instagram posts, however. Create captions and lists of frequently used hashtags in advance, then copy and paste them into your posts when scheduling content. Iconosquare handles media well. Upload, label, and organize photos and videos from your computer, Dropbox, Google Drive, or OneDrive. Easily schedule posts using content from your media library. Iconosquare even tags any image that you use so that you don’t accidentally repeat it in a later post. 4.4 out of 5 stars Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok. Ratings Features & Pricing Pros and Cons Ratings Features 4.4 Ease of Use 4.4 Support 4.4 Overall Score 4.4 Features & Pricing AnalyticsAutomated PublishingContact ManagementKeyword FilteringMulti-Account ManagementPost SchedulingSocial Media Management Price starting at:$49 Pros and Cons Evolving functionality Industry benchmarks Competitive analysis features Excellent automated posts Customer support may not be helpful Some features may glitch Some platforms are not included Best for: Brands and Agencies 4.4 out of 5 stars Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok. View
It’s an attractive option especially for social media marketing agencies and is trusted and loved by more than 10,000 social media managers across the globe. As a matter of fact, one of the reasons why it was launched in the first place was to fill the gap in the market for a solid tool that creative agencies could use for content creation and collaboration.  It, for example, includes multiple social calendars allowing you to separate different clients. Another useful feature for agencies is its content and media libraries where you can manage your posts and media assets. Then, after you and the rest of your team have exchanged feedback (which can be done directly on the posts) and you’re ready to present your ideas to your clients, the final approval phase is just as seamless. Instead of having to send emails back and forth, clients can approve or reject a post directly in the platform.  HeyOrca offers three plans: Basic, Standard, and Pro. All these plans support direct publishing to Facebook, TikTok, Instagram, Twitter, LinkedIn, Google My Business and Pinterest. What’s more, each of these plans also include unlimited users, just another reason why it’s a great tool for collaboration.  All in all, HeyOrca is a solid solution for scheduling and much more. While it’s mostly aimed at agencies, brands looking for a social media platform to use in-house will also find its features helpful and intuitive.  Onlypult offers four plans, differentiated by size: Start, SMM, Agency, and Pro. Each of these plans allows you to use different numbers of managers, accounts, and tracked users. Otherwise, the plans all give you access to an image editor, video editor, multiple simultaneous accounts, hashtags, a planner, a calendar, and automatic post deletion. You can upload photos and videos via the web, schedule your posts for the future and publish them in real-time. Onlypult’s scheduling allows you to create multiple social posts and set days and times for them to be pushed through to your social channels. You can even schedule carousel posts and Stories. In addition, you can set posts to auto-delete at a scheduled time, so you don’t have to worry about promotional links and codes floating around on the web or people querying old posts and asking for special discounts. Usefully, you can multipost with Onlypult. You can create copy and apply it to multiple posts using different images.  Like most of these social media posting and scheduling tools, Onlypult provides you with a content calendar to help you keep tabs on what’s happening and when your content will be published. It is clean and easy to use. Onlypult includes limited access to two other tools at all plan levels, Builder and Monitoring. Builder helps you create a micro landing page in a few minutes with a convenient visual builder. Monitoring tracks mentions of your competitors, partners, or buyers. You can use Monitoring to find discussions related to your brand to help you make the right decisions. You can use PromoRepublic to automate your social media publishing and scheduling. You enter all your posts and visuals in one social media publishing calendar, scheduled in advance and posted automatically to multiple social media. They integrate with Facebook, Instagram, Twitter, LinkedIn, and Pinterest. But they offer more than just scheduling posts. You have access to a 100,000 post ideas library and graphics editing tools; not to mention the other features expected of social media management and planning software, such as analytics and reporting and smart posting using AI. For firms wanting more, PromoRepublic offers two other products:

Social Monitoring – to manage your brand reputation and keep track of your social mentions Intelligent Ads to improve your social advertising campaigns

All in all, it’s easy to use and set up. One feature that deserves a special mention is that when you set up your social media accounts after signing up, it also gives you the option to keep tabs on your competitors. You just type in the competitor’s social media account name and add it to your watch list. You can also set it up so that each team member gets assigned specific permission. This is useful if you want to control who may create content. With regards to posting and scheduling specifically, you can use it to schedule and post your content on Facebook, Instagram, Twitter, LinkedIn, and Google My Business simultaneously via a single dashboard. It also generates post previews as you create them which is more useful than it sounds. Then, after your content has been posted, you can use its performance analytics to monitor your reach, engagement, and click-throughs.  While its list of features are pretty much the same as other social media tools, its approach to pricing is different and a lot more flexible. Unlike the majority of tools, NapoleonCat actually lets you select the number of social media profiles and users, making it an ideal tool for smaller teams.  4.6 out of 5 stars This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business. Ratings Features & Pricing Pros and Cons Ratings Features 4.2 Ease of Use 4.8 Reporting 4.9 Overall Score 4.6 Features & Pricing Automated PublishingAnalytics/ReportingContent CalendarFacebook Ads ModerationCompetitor TrackingModerator Activity ReportsSentiment MappingLanguage TranslationSocial Inbox Price starting at:$31 Pros and Cons Publishing and scheduling to social media In-depth analytics on social profiles Social inbox that consolidates messages Multi-hashtag searches Confusing billing options Glitchy interface Difficult-to-use interface Best for: Small businesses, e-commerce, agencies, marketers, digital influencers 4.6 out of 5 stars This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business. View
Boards are the heart of Monday.com. It uses boards as fully customizable tables to manage your projects, workflows, and everyday work. You build boards to represent your workflow. You can create boards to organize any projects and activities your team does. Monday.com includes numerous templates to give you a starting point and has one specifically designed for social media management. This template builds two boards:

Campaign Ideas and Requests Campaign Progress and Status

Members of your team can make suggestions for upcoming social media posts in the Campaign Ideas and Requests board. You then use it to create an efficient and standardized workflow for your social media campaigns. The Campaign Progress and Status board focuses more on specific campaigns. It shows Upcoming Campaigns, Live Campaigns, Completed and Stuck. The two boards join, so when you approve a campaign on the Campaign Ideas and Requests board, it automatically populates the Upcoming Campaigns section on the Campaign Progress and Status board. You can include Automations and Integrations on your boards. Automations are rules based on some action that occurs within the site. Integrations are where your Monday.com boards interact with some other software platform. Features of ContentCal include social media post scheduling, keyword filtering, collaboration, feedback analysis, reporting, project management, and more. Content creators can use the application to design visual content by modifying the layout and adding a header color and personalized logo. Additionally, employees can create and store posts as drafts, receive feedback from collaborators, and preview posts before publishing. You’re able to save time, collaborate with team members or clients, and create even better social media content. This platform is perfect for agencies, distributed organizations, or anyone who needs to manage and participate in multiple social media accounts. It could not be any easier, which is perfect for teams with varying degrees of ability. And, the ability to create custom workflows and approvals that reflect your unique governance plan is unmatched. Not only is ContentCal well priced but it is also one of the leading social media schedulers in the market today.  The idea behind Planoly is simple – social media marketing shouldn’t have to be so challenging. So, to help social media managers and business owners, it integrates social strategy and content scheduling.  One of the features that deserve special mention is its analytics. You can access basic analytics for Instagram and Pinterest for any specific time frame. It also offers advanced analytics for Instagram and suggestions regarding which will be the best time to post on Instagram based on your target audience’s activity. Before you can get to studying analytics, though, you’ll first need to get posting. It’s especially useful if you need to create shoppable posts. With the help of sellit, you can transform your social media content on any social platform into a social storefront. Alternatively, if you simply want to create engaging social media posts, its StoriesEdit feature offers designer templates and stickers to help you create and customize content.  It offers three paid plans and a basic free plan. So, it can grow with you as your needs change.  Sprout Social’s calendar feature provides a team with a bird’s eye view of what’s being published and promoted on a daily basis. The package also includes a variety of social media analytics so you can see how well different pieces of content perform. Plans range from $249 to $499 per month, after a free 30-day trial. As its name indicates, Buffer allows you to build up a selection of relevant posts you want to share, which can then schedule to go out at more suitable, appropriate times for your audience. It allows you to customize your messages for each social network.  The Buffer mobile app and the web browser extension make it easy to add webpage links, titles and images quickly to your Buffer schedule. It suggests the most suitable times for you to post to each of your networks. Buffer also provides analytics showing how successful your posts were. It includes a comprehensive dashboard allowing you to see the tweets in an account’s Home feed, your Notifications, Messages, Activity, and Mentions. These change in real time. You can also add columns showing other items, such as Lists, Collections, Likes, Followers, Scheduled Posts, and more. You can make alterations to a scheduled Tweet before it’s published. You can also quickly add images and GIFs to your messages. You can use it to queue as much as your content as possible with minimal involvement on your part. You can create multiple categories for different types of content, such as blog posts, promotional materials, quotes, and questions. You use the social media calendar to add post categories at set times you want them to go out. It makes reposting evergreen content particularly easy. Edgar recycles your updates over time, so your posts don’t go to waste after their initial publishing. As Edgar automatically re-shares your content over time, it becomes visible to more people and different audiences, without you doing any extra work. MeetEdgar offers two plans: Eddie Monthly Plan ($ 29.99 per month) and Edgar Monthly Plan ($ 49.99 per month). Social media scheduling, therefore, is just one part of CoSchedule’s offering. Plans start at $29 per month. This gives you one integrated calendar, with blog and marketing projects, and all-in-one social promotion. You also receive email marketing integrations and business analytics. The more expensive Professional and Enterprise plans add additional features, mainly related to other types of marketing campaign activities. You can efficiently manage and publish all your blog content and social promotion in one place. You can create a standalone social campaign or add a social campaign to any project. Your promotion can live in the same area as your planning, so your whole team is on the same wavelength. You can easily schedule posts to Facebook, Twitter, LinkedIn, Instagram, and Pinterest. It features drag-and-drop functionality that makes it easy for marketers to upload, tag and publish their Pinterest and Instagram posts in bulk. Users can shuffle their post queue, to ensure that they keep variety in their posts. You can also use Tailwind to automatically recommend the times for you to pin / post your content. Tailwind bases these suggestions on when your audience is most active on the relevant platform. Tailwind offers three very different pricing plans. Bloggers and small businesses with fewer than 25 employees can use their Pro plan at $12.99 per account per month. Larger brands need to jump to the higher-specced Advanced plan at $19.99 per month. There is also a plan for Enterprises. It puts a lot of emphasis on content curation. You tell Crowdfire the topics that interest you, and it suggests a wide range of articles, images, posts (yours, including your YouTube videos), and RSS feeds. You can easily share these or help Crowdfire’s AI by telling it you aren’t interested in a particular content source. Crowdfire keeps a queue of content and schedules your posts to go out at the optimal times for your audience. You can set these times yourself if you prefer, however. Crowdfire gives you the option to set your best times manually, network by network, and day by day. You have a Queue Meter that indicates the number of posts you have yet to make for the next week. Crowdfire offers four plans, ranging from a limited free plan (effectively for testing Corwdfire’s capabilities, through to the $74.98/month VIP plan that showcases all Crowdfire offers. Although social sharing is at the heart of Crowdfire, the higher plans also offer competitor analysis, Mentions (social listening), and more advanced analytics that allow you to build custom reports, focusing on your preferred metrics. It can initially be challenging to set up Later so that it posts directly to Instagram (thanks to Instagram’s revamped API). Still, once you have changed your Instagram account to either a Business or Creator account, the process becomes easy. At the heart of Later you have a Media Library. You begin each post by uploading images to your Media Library, and they remain available for future posts. You can add notes and labels to your media items and add a star to any image you wish to highlight. You can filter your images in many ways. You can also upload and share videos if you have one of Later’s paid plans. Later also helps you to upload and create Stories. With Later’s Quick Schedule, you can drag and drop posts into time slots in your schedule. This is Later’s equivalent of a queue. Later populates your next available time slot with your media content. If you have one of Later’s business plans, you have access to Conversations. Conversations allow you to manage your Instagram comments directly inside Later. The best part about Feedly is that you can use it to share social media content. The power scheduler allows you to schedule the same piece of content multiple times in the future. I would recommend only using this feature to schedule out tweets. You can then remove and/or edit the piece of content to say whatever you would like. It’s nice to no longer have to stress about finding 3rd party content to share on your social platforms and not have to a million different websites when you’re ready to schedule. With Sked, you can write unique descriptions and hashtags you want to appear within the first comment of your Instagram posts – keeping your main captions clutter-free and professional. You can also write unique descriptions and hashtags you want to appear within the first comment of your Instagram posts – keeping your main captions clutter-free and professional. Sked was designed from the ground up to help you visually plan your social media content, giving you an unfair advantage over your competitors. From the social media calendar, hashtag manager, and visual feed planning features, Sked ensures you leave no stone unturned before you hit “publish”. With Sked’s hashtag manager, you can create and save hashtags and Instagram username mentions to be used in your social media posts. This will save you a lot of time, as you won’t have to type out your most effective hashtags every time you post. With Zoho Social, you can publish relevant content to your target audience more effectively. You can make informed publishing decisions using data analyzed by Zoho Social’s prediction engine. You will be able to engage your audience better and listen to their sentiments in real-time, enabling you to initiate a more engaging interaction.  Businesses will get to know the pulse of the market and the sentiments surrounding their products, services, and brands. These data are all accessible via reports that can be shared with your social media team, other departments, or the senior executives. Zoho Social works great with Twitter, Instagram, Facebook, Google+, and LinkedIn. Furthermore, it is best used in an integrated way with Zoho CRM and other modules in the complete Zoho Suite. However, SocialBee is an established social media management tool and comes with its own mobile application, for social media management on the go.  SocialBee lets you assign posts into categories, making it easier to schedule different types of posts, rather than granularly set them. However, you can still set them individually if needed. As setting posting schedules is a tedious affair, this feature is a huge timesaver. SocialBee notifies you if you run out of scheduled posts or if something goes wrong. SocialBee allows you to study your competitors’ followers on Twitter and recommends potential good ones. You can then reach out to them to build an active audience. While you can do the same without SocialBee, SocialBee makes it so much easier. SocialBee is affordable. Compared to Hootsuite, Sprout Social, and Sendible, SocialBee’s plans are reasonable and well within the budget of small-medium businesses or large digital agencies. This pricing allows you to scale your business, instead of keeping your team small due to ongoing software costs. While most other social media management tools integrate with bitly and roll out their own link shortening service, SocialBee integrates with a host of link shorteners. This includes Rocketlink, Replug, Switchy, and Rebrandly, among others. A significant reason for eclincher’s success is the quality of its support. It offers 24/7 live support, even at its lowest tiered subscription. e-clincher has different subscription levels offering increasingly expanded features—however, only a handful of features are missing from the lowest tier (Basic). The differences between each level generally reflect how much you can use a feature, e.g., the number of users, social profiles, brands, suggested content feeds, and the like. The Basic plan also lacks much of the analytics available at the higher tiers. e-clincher has a real strength with its social media posting and scheduling tool. Its support for direct Instagram publishing is a real bonus that not all of its competitors can achieve yet. The Visual Calendar lets you schedule posts by choosing dates and times. You can then drag and drop anything you have planned from one date and time to another, rather than editing each entry and having to type in the information. Connecting Facebook and LinkedIn accounts to Socialoomph can be a mission. You effectively have to write a Facebook (or LinkedIn) application and have it approved by a development team at the relevant social network. However, connecting to Twitter is much easier and is as automated as many of the other social scheduling managers. Socialoomph also has one notable omission from its scheduling roster – there is no mention of Instagram. On the other hand, you can use it to schedule many lesser-catered-for channels, such as Pinterest, Discord, Mastodon, Reddit, StockTwits, and blogs (Shopify / Tumblr / WordPress.com / WordPress.org). You can even use webhooks to automatically create social and blog posts from services such as IFTTT. If you run social accounts for clients, you can smoothly run everything from one account, yet can also partition each clients’ accounts if you prefer. You can easily ensure that the right team members receive the correct privileges for each social account. Socialoomph uses queues well. You have multiple ways to automatically fill up “never-go-dry” queues for each social account.  SocialPilot’s interface is simple, clean, and very organized. For example, you can sort each account into relevant groups (by channel, by client, etc.) This makes posting to multiple channels particularly easy, as you set up a group of social channels that you regularly post to together. Then, just select the group, and your post will go where you want it to.  One significant change since we wrote our review on SocialPilot is that it now supports Instagram Direct Publishing. You can manage multiple accounts and directly publish posts on all of them. You can also schedule and publish the first comment along with all your Instagram posts. In addition, you can add hashtags in your first comment to give your post a broad reach while conveniently staying away from the message you want to convey.  SocialPilot also now lets you create and Schedule multiple videos on TikTok. You can seamlessly schedule videos for multiple TikTok accounts by setting up an individual posting schedule. Post Planner’s advantage is its user-friendliness. Its features are meant to fulfill five goals: connect, curate, compose, schedule, and analyze. Let’s discuss connect first. With Post Planner, you can link all social media accounts in one tool. That means all data and content for all profiles are accessible in this app. With its curating feature, you can check for content trends and other insights from around 60 million pages on Facebook, 200 million Twitter profiles, and 2.5 million Reddit subreddits. You can customize and create a single stream of content from your chosen industry experts and/or competitors.  Post Planner also features streamlined composing, reviewing, scheduling, and posting tools that make it easy to optimize content management. You pick and design images, videos, GIFs, status updates, and links you want to publish. It’s possible to create a month’s worth of social media content in a matter of hours when you use this app.  Post Planner calculates the best time slot for posting your content. For international brands, one of the trickiest things is adjusting to different time zones. But Post Planner has an auto-time conversion tool that creates a uniform time slot for your posts wherever your audience is in the world. So all your 11:00 am posts will appear at that exact time regardless of the time zone.  Lastly, Post Planner has a dashboard where you can generate analytics reports and see how well certain posts are performing against your set metrics.  The app simplifies content planning, specifically the copywriting aspect, with its intuitive interface. For each blog or social media draft, you have approval flows, commenting sections, and editorial briefs, which can all help organize your team’s inputs. It eliminates going back and forth for clarifications among team members. When it comes to publishing, StoryChief can automatically schedule and share SEO-guided blog posts on your website. You can control which social media channels they’ll be posted on and when they’ll be posted. Social media posts, events, and blog posts are all placed on a calendar and can be launched on autopilot. StoryChief has a varied built-in media editing software where you can edit text and photos, recolor, resize, and put overlays. Its smart cropping feature keeps your social media posts auto-cropped to suit different social media platforms.  StoryChief simplifies content management with integrations with Google Drive, Dropbox, Cloudinary, Bynder, and Canto. And while StoryChief mostly focuses on content-based features, it doesn’t neglect to provide users with accurate data analytics. With the app, you can review the performance of posts, tweak and repost content, and monitor your audience interactions in real-time. One is that it enables you to have and manage your multiple social media networks in columns, including Twitter, Facebook, Instagram, Pinterest, and YouTube. It also supports WordPress. The intuitive dashboard is fairly easy to navigate, although you may be overwhelmed at first with the number of data present. The good thing is you can customize what info will appear for each account.  Hootsuite can schedule multiple posts, keep track of customer conversations, manage and review organic content, and provide real-time analytics. With this app, you can check out a user’s social data with a click and identify social searches, keywords, and other useful data for your custom stream.  Hootsuite integrates with Dropbox, Google Drive, and Microsoft OneDrive. If you’re in a large team, the app supports convenient, collaborative posting and workflow because each member can access digital assets easily. And recently, they introduced a better video-first support to optimize video content for Facebook, YouTube, and Twitter.  For analytics, while Hootsuite has one of the most sophisticated analytics and report generation out there, it limits some of the important templates for pricier plans. For example, team productivity reporting and Facebook Aggregate are only available on the Enterprise Plan.  The main drawback for Hootsuite is the price, which may be too steep for small businesses. But for a larger company with a bigger team, this is a worthwhile, sophisticated tool. With a social media scheduling tool, you’re able to better manage multiple pages on multiple platforms, get the data and analytics you need to enhance your social media marketing strategy, and optimize your reach. With that in mind, here are key things you need to know about social media scheduling and posting tools.

What is a Social Media Scheduling Tool?

Simply put, a social media scheduling tool is an application that automates the planning and posting of your social media content. It lets you schedule your posts ahead of time, so even if you’re not always active or online, you can still manage to get your posts up. While each tool’s features can vary, it works by letting you upload your post to the app and determine a schedule for posting as well as the platform where it’s going to go live. It also doubles as a content curation tool.

Why Use a Social Media Scheduling and Posting Tool?

A social media posting tool is a crucial addition to any business’s or social media manager’s marketing arsenal. Because it helps automate manual tasks, you can maximize your time and focus on other more complex issues or tasks. More importantly, it’s tricky to manage multiple accounts and pages while trying to reach your target audience. You may be able to do so using traditional marketing methods, but you may incur more expenses, get irrelevant data, and reach an untargeted audience segment in the process. With a social media scheduling and posting tool, you’re able to plan and stay on top of things, such as launching a new product or promoting an event. Furthermore, these tools can help your business become more consistent and stay true to your branding. Consistency is vital, especially when you’re on social media. It delivers a seamless experience for both your patrons and potential customers and creates a unified identity and messaging for your business. By being consistent, you can stand out from the competition because people will know what to expect from you. For example, if your brand is consistently using a certain design or layout for your content, then people will know that this particular post is from you. These tools let you review your posts, allowing you to check for consistency across different platforms without having to go through each page or platform one by one.

7 Key Benefits of Social Media Scheduling

There are plenty of benefits to using social media scheduling and posting tools. Here are seven of them:

Manage accounts and pages in multiple social media accounts

Let’s start with the more obvious benefit—being able to manage multiple accounts using one platform. A dedicated social media scheduling and posting tool lets you monitor and manage your social media accounts without requiring you to log in to each platform manually. Before using a social media scheduling tool, you’ll have to link all your social media accounts to it. This way, you can enjoy a single login process and get a unified dashboard where you can manage your Instagram, Facebook, and Twitter accounts.

Saves you time 

Humans are prone to making errors and forgetting even the most important things. With a social media scheduling tool, you can plan for up to a month in advance. Plus, these tools let you reschedule your content, so if something unexpected or urgent crops up, you can adjust your content calendar accordingly. They also let you check and review your content before they’re posted, mitigating the risk of any errors on your posts. The bottom line is that these tools can improve your workflow and save your team from distractions. Schedule your content ahead of time without having to worry if they’re live or reaching the intended audience. You won’t have to check in periodically to monitor their performance, and in turn, you’ll have more time to engage with your audience.

Improve content curation

Social media scheduling tools can greatly enhance your content curation process. The reality is that it’s challenging to create and promote relevant, engaging, and high-quality branded content every single time. Using social media scheduling tools lets you curate content from other resources, giving you a convenient way to share content created by others on your social media channels. With this, you won’t have to always come up with new content every time. You’re also introducing your audience to more varied but still relevant pieces of content. Many social media scheduling tools have content curation features such as RSS feeds. Some even have integrations that let you find and share top-notch content relevant to your brand and message.

Get relevant data to improve your strategy and campaigns

One of the best features of social media scheduling and posting tools is they give you access to critical data through analytics. With analytics, you’re able to measure your post’s performance, determine which type of content your target audience often engages with, and what’s the optimal posting time. By monitoring and measuring your content’s performance, you’re can take the necessary steps to improve not only the content itself but also your social media marketing strategy as a whole. Furthermore, many of these tools let you conduct market research and monitor other important components such as keywords and customer reviews or feedback.

Drives real-time engagement

Nowadays, posting consistently just doesn’t cut it. You also need to up your audience engagement. Social media scheduling tools can organize and help you keep track of your conversations. Using your dashboard, you can easily search for conversations or respond to queries in real-time across different social media channels.

Improves team collaboration

These tools simplify collaboration. You won’t have to monitor what each person in each team is doing. You can add members to your account and control their access to what’s only relevant to their responsibilities. You can also assign which member or team should work on what aspect. For example, you can use your scheduling tool to assign a person to monitor conversations while another team monitors your analytics.

Easily customize posts

Social media scheduling tools not only help you manage your content across platforms but also let you enhance or customize your posts. Many tools have integrations with design apps and photo-editing apps, such as Canva and Giphy, allowing you to create immersive visuals that will appeal to your target audience.

What’s the Best Time to Schedule Posts Using a Social Media Scheduling and Posting Tool?

The “best” time to schedule posts varies for each organization. For some, it can be one week in advance. For others, up to a month. How you schedule your content depends on your needs and how far you can manage to plan out posts in advance. Planning is advantageous, but scheduling your content too far ahead also comes with risks. You may face unexpected events that will cause you to reschedule your content calendar or remove “irrelevant” posts entirely.

Can Small Businesses Use Social Media Scheduling Tools?

Yes, they can! For small businesses, social media can play a major role in their growth. By being able to manage your social media channels more effectively, you’re more likely to build and maintain not only an active online presence but also an engaged following. Small businesses often juggle many roles with only a limited number of resources, like manpower. Social media scheduling tools can help you streamline your business processes and workflows, save time and money, improve collaboration, and create the right content for your target audience, all on one dashboard. So, even with a small number of people, you can still produce high-quality content that appeals to your intended audience. If you’re a small business that’s looking to leverage the capabilities of such tools, make sure that you consider your budget and utilize their free trial offers. This way, you can get a firsthand experience of what it’s like and see whether its capabilities can meet your needs. Make sure that the social media scheduling and posting tool you choose offers round-the-clock customer support.

Finding the Right Social Media Scheduling Tool 

With the sheer amount of social media scheduling and posting tools out there, it can be tough to find the right one for your organization. Here are some key factors to consider when finding the best social media scheduling tool:

Features

Determine what your business needs and goals are and what challenges you’re currently facing when it comes to social media management. Do you need an app that has advanced scheduling features, or do you want something that offers integrations for creating visuals? Do you need an app that lets you create a content calendar? What about monitoring conversations and analytics? Different tools offer different features. From there, identify the features you need to have in a social media tool. To give you an idea of what features to look for, here’s a rundown of key features to consider:

Publishing tools

A good social media scheduling tool should make it easy for you to schedule and publish content across different channels, meet your goals (whether it’s increased engagement, acquiring new followers, or something else), and get your brand out there. It should have a robust scheduling tool that will let you schedule and organize weeks’ or months’ worth of content in one go. Another great feature to have is a queueing and rescheduling tool, which automatically shares posts even if you’ve lapsed on some content and allows you to insert evergreen content. You may also want to consider additional features such as post time optimization and post geotargeting. The former helps you automatically post content at optimal times to maximize audience engagement, while the latter lets you publish content for specific locations to ensure that you reach the right audience.

Engagement tools

Engagement is vital to establishing growth. You need to engage your audience to maintain their loyalty and attract new customers. Your social media scheduling and posting tool should have engagement tools, such as an integrated social media inbox that lets you keep track of all messages and lets you do appropriate actions like replying to them. It should also let you monitor keywords, allowing you to monitor conversations about your brand and engage your audience in a dialogue or identify what people are searching for so you have the opportunity to tap into trends and leverage that information for your campaigns.

Platform integrations

Integrations let you do more with your social media scheduling tool. For example, an integration with Canva or other photo editing apps will let you directly add images or videos directly to your content in one place. Email integrations also let you seamlessly conduct email marketing using your scheduling tool.

Analytics and reports

Analytics tools enable you to gauge your performance and inform future actions or strategies. Reporting tools let you communicate essential information to all your stakeholders and team members. For example, if your social media scheduling tool has an engagement report feature, you’re able to monitor your performance when it comes to audience engagement, such as if you’re frequently responding to messages or answering them in a timely manner. A team reporting feature is also helpful to monitor large social media accounts. You’re able to see which aspects are doing great and which ones need more attention or if you need to expand operations for that particular aspect, allowing you to make better strategies. A trends report functionality will also come in handy. This lets you view hashtags or mentions about your brand or posts so you can tailor your future content accordingly and determine the kind of audience that engages with your brand online.

Collaboration features

If you’re running large-scale social media accounts, then it’s highly likely that you’re working with large teams. Collaboration features that let you assign tasks, get notifications, manage permissions, and detect overlaps or task collisions can streamline operations for each department and minimize the risk of team members having to spend more effort completing a task. Additionally, you should keep an eye out for approval workflows, which can help streamline your scheduling process. This also gives you more control over the posts as you can choose to accept or approve them prior to scheduling.

CRM

CRM functionalities let you monitor audience interactions and derive more information about your audience, including customers. One useful feature that your scheduling tool should have is a conversation history tool that lets you check past conversations to better tailor your response to current interactions.

Customizability 

A good social media scheduling tool is customizable, so you can program it to fit your needs. While presets are good and can help make your work easier, they’re not that helpful if you’re unable to tailor them according to your needs and preferences. For example, your scheduling and posting tool should let you choose what you need to see on your content calendar, as well as how that calendar should look like. With this in mind, you also need to look at a scheduling tool’s capacity to make regular updates and fixes. Bugs can interrupt your operations, which is why it’s crucial to find a tool that offers routine fixes for bugs. These updates can also add new features to your tool, making it more comprehensive.

Supported platforms

Check whether your social media scheduling tool supports the social media platforms you’re currently using. If it doesn’t, you may end up switching from one scheduling tool to another, which can lead to additional costs and reduced efficiency.

User interface

Find a scheduling tool that’s intuitive and easy to use. This way, you or your team won’t have to spend a lot of time figuring out how to use it, so you can focus on creating quality content instead.

Pricing

Check your budget. How much are you willing to spend on a scheduling tool? Many scheduling tools offer a variety of pricing options, and most of them offer free trials. Check if a certain plan has features that meet your needs or if you need an upgrade to access more advanced features. You can also check scheduling tools that offer free plans if you’re working on a tight budget.

      Automation

Automation functionalities are a great feature to have in your social media scheduling tool. Automation ensures that you get things done even if you’re not online all the time. It also gives you more control over what you’re posting, as well as your scheduling process. It lessens your workload, ensures consistent engagement on your social media channels, and expands your online reach. Being able to leverage automation can lead to better outcomes when it comes to engagement rates, sales, and brand awareness. Some of the scheduling tools on our list, such as Brandwatch, Monday.com, and Buffer have automation features.

      Customer support

When using a new tool, you don’t expect everyone to get the hang of it right away. Find out if your provider offers resources like guides and training for new users. Also, check to see if they offer round-the-clock support and the available channels their customer support services are on so you can get in touch with them if you have any questions or concerns.

      Scalability

As your business grows, you may find that your needs will start to change. You’ll need to determine whether your social media scheduling tool is scalable to accommodate your growth. Find out if your chosen tool offers a flat rate (regardless of your scale) or if it charges a separate fee for each user. If it’s the latter, check to see if the total cost still fits within your budget or if you need to make allowances.

Mobile app

Make sure that the scheduling tool you choose offers a mobile app. This way, you can access it even when you’re on the go. Check to see if the mobile app is easy to use and comes with all the features that its desktop or web counterpart has.

Which Social Media Scheduling Tool Should You Choose?

So, how do you choose the right social media scheduling tool for your needs? Aside from looking at features that are important to have, we’ve come up with separate categories for recommendations. These cover individual creators, SMBs, large-scale enterprises, eCommerce businesses, and more. In these recommendations, we’ve outlined the capabilities of selected scheduling and posting tools and how these can help your brand.

Creators and small businesses have several considerations when it comes to choosing the best scheduling and posting tools for their needs. We’ve looked at several scheduling tools that combine functionality, ease of use, and affordability, as well as their scaling capabilities.

Tailwind

Tailwind is a robust social media scheduling tool that lets you create content, schedule posts, and streamline operations without breaking the bank. It offers a “Free Forever” plan that comes with basic features, such as basic analytics. However, this freemium version has limited capabilities. For example, you’re only able to work on one account each for Pinterest, Instagram, and Facebook. It does offer a Pro plan that starts at $12.99 per month, which comes with more advanced features, such as access to 200 Post Designs per month and advanced analytics, making it a good option for individual creators or businesses that are just starting out.

SocialPilot

SocialPilot is another tool that offers plenty of features without the hefty price tag. Despite its feature-rich platform, its affordability and ease of use make it a great choice for creators and small businesses alike. You get content suggestions, analytics, and even white-label functionalities. It also has several useful integrations, such as Zapier, Canva, and Snip.ly. Its Professional plan starts at $30.0 per month (when billed annually) and lets you manage up to 10 social media accounts. However, this plan is limited to only one user.

PromoRepublic

PromoRepublic is a versatile tool that can cater to a range of users, from small businesses to enterprise-level businesses. This all-in-one local marketing platform offers a pricing plan designed for small businesses, which starts at $49 per month. With this plan, you can manage ten social media accounts and have access to key features like an all-in-one social inbox and local SEO.

Sendible

Sendible is an easy-to-use scheduling tool that lets you manage different social media platforms in one place, including Facebook Ads, Google My Business, and YouTube. It also supports an array of integrations, such as WordPress, Canva, and Dropbox. It has separate pricing plans for creators (one user only) and startup agencies and brands (up to four users), starting at $29 per month and $89 per month, respectively.

Later

Later offers a user-friendly interface and visual scheduling functionalities. It offers a forever free plan that includes essential features such as Instagram Analytics (Lite), photo and video scheduling, and unlimited media storage. If your business is growing, you can upgrade to its Starter plan, which starts at $18 per month.

Buffer

Buffer is a versatile social media scheduling tool that lends itself well to smaller-scale operations and individual users. It also offers a free plan that comes with support for various channels, including LinkedIn, TikTok, Facebook, and Instagram. The free plan also gives you access to a limited number of planning and scheduling tools, integrations, and customer support. Note that the free plan doesn’t give you access to analytics, insights, reporting tools, and functionalities like engagement and team management. You can upgrade to Buffer’s Essentials plan, which starts at $5 per month per channel. If you want to add more channels, be prepared to shell out $5 per month for each additional channel.

Hootsuite

Hootsuite is an immensely popular social media management tool that also works well for small businesses and individual users. With a free account, you can manage two social media accounts and five scheduled messages. Want something more powerful? There’s the Professional plan, which goes for $49 per month. With this plan, you can manage up to 10 social accounts, schedule unlimited posts, access an integrated inbox, and more. Here’s a table outlining some of these tools’ useful features for creators and small businesses, should you opt for a free plan or starter plan if the freemium version is unavailable:

When it comes to social media and social media scheduling tools, medium-sized businesses want something that can help them reach their goals, expand their reach, nurture their brand image, and boost brand awareness without necessarily having to resort to more expensive options. Additionally, much like small businesses, medium-sized businesses are looking to reach the right audience. Scheduling Supported With this in mind, having a scheduling tool that lets you manage your posts, get insights and analytics, generate reports, and monitor keywords can help you meet your online goals. Below are some of the social media scheduling tools that medium-sized businesses may find useful:

Sprout Social

Sprout Social is a great scheduling tool to have if you’re running a small agency or a medium-sized business. With its simple, easy-to-use platform, you get a user-friendly interface that lets you draft and schedule posts, monitor ratings, respond to reviews, keep track of profiles, keywords, and locations, and access group, profile, and post-level reports, as well as CRM tools. Its Standard plan, which goes for $249 per user per month (billed annually), has all these features and more. If you want to get analytics and deeper insights, you can upgrade to either the Professional or the Advanced plan, which goes for $399 per user per month and $499 per user per month, respectively.

Agorapulse

If you want a social media scheduling tool that also offers competitor analysis functionalities, then Agorapulse is a great option. Similar to Sprout Social, it’s easy to use and offers quick customer support for its paid plans. Its pricing plans are also designed for growing teams, making it a good choice for medium-sized businesses. It offers a freemium version, which lets you schedule a limited number of posts, monitor ad comments, and get access to its Agorapulse Academy and a Facebook ROI calculator. If you want something that’s a bit more powerful, you can go with its Pro plan ($79 per month when billed annually), which is designed for smaller teams. If you want an option that can handle your growth, its Premium plan ($199 per month when billed annually) is also a great alternative. With the Premium plan, you can add up to 15 social profiles, up to four additional users, and up to eight shared calendars. Note that corresponding fees apply with each addition.

Eclincher

While eclincher is designed for a variety of users, be they agencies or franchises, it’s also one of the best solutions for medium-sized businesses. With eclincher, you can access a range of tools that will let you publish and schedule posts, manage an integrated visual calendar, monitor keywords and hashtags, engage with our target audience in real time, and more. Moreover, eclincher helps you protect your growing brand and online reputation with its reputation management tools and access to 24x7 live chat support. It doesn’t offer a freemium plan, but you can get a 14-day free trial. You can also opt for its Basic plan ($65 per month), which can accommodate one user and up to 10 profiles. Meanwhile, its Premier plan ($175 per month) can accommodate three users and 20 profiles. You can also go with its Agency plan ($425 per month), which works for six users and up to 40 profiles. It’s worth noting that even with its Basic plan, you can already get plenty of useful features, including analytics reporting, team collaboration and post approval, and post scheduling functionalities.

Hootsuite

Hootsuite is another popular and versatile social media scheduling tool that can cater to medium-sized businesses. Its Professional plan ($49 per month) lets you connect and manage up to 10 social accounts, schedule an unlimited number of posts, access a publishing calendar, learn the best time to publish for Facebook, LinkedIn, and Twitter, and get insights with report templates and customizable reports. The Pro plan also lets you integrate your existing free apps with the Hootsuite tool.

Buffer

Buffer comes with features that enable greater collaboration among teams, such as approvals and account management functionalities. It also offers direct scheduling, notifications, and shop grid features for Instagram. In terms of scheduling, it lets you queue content or opt for automated scheduling, giving you better control over what and when you post.

SocialPilot

SocialPilot is an economical solution for growing brands. It offers better control for managing different access levels to your brand’s social media accounts and lets you engage with multiple Facebook pages in real time. You also get comprehensive analytics reports and flexible publishing options, which allow you to bulk schedule up to 500 posts.

Enterprise-Level Scheduling Tools Worth Trying Out

While they’re already operating at a relatively larger scale, enterprise-level businesses still need to bolster their online visibility, keep track of key metrics, and manage potential risks. Given their scale, they’re likely to run more social accounts and multiple campaigns at the same time. To help you better manage your online presence, here are a few enterprise-level social media scheduling tools that you should check out:

Brandwatch

 

Designed as a tool that can keep up with our rapidly-changing world, Brandwatch lets you access an extensive archive of consumer opinion, leverage cutting-edge AI to discover trends, manage workflows and approvals, and protect your brand reputation, among other capabilities. Its enterprise-level solution offers a full product suite that lets you manage multiple social media channels, access a centralized social CRM, monitor your brand, and use benchmarking tools to measure your performance.

Hootsuite

Hootsuite’s Enterprise plan gives you all the features in its Team and Business plans without all the limitations. You can get ad campaign management for up to 10 ad profiles, employee advocacy features for up to 25 employees (free), team productivity reporting, and message tagging. It also lets you connect and manage up to 50 social accounts all in one place.

Sprout Social

More than being just a social media scheduling and posting tool, Sprout Social also works as a powerful social media management tool for enterprise-level businesses. With its enterprise-level solution, you can conduct competitive analysis, trend analysis (Twitter keywords and hashtags), create automated chatbots, and access social CRM tools. When it comes to publishing and scheduling, you get media integrations, a campaign planner, social commerce tools, social listening tools, and employee advocacy solutions.

Sendible

Sendible’s Expansion plan for large teams and agencies lets you manage your social media channels at scale. With it, you can connect up to 15 users and 105 social profiles. You’ll also be able to use cloud integrations and get images from your Google Drive or Dropbox account. What’s more, you can schedule up to 500 posts and use smart queues for 120 posts. You’ll also be able to customize access to each team member’s dashboard, share live reports, customer success onboarding and training, and a dedicated customer success manager.

Social Media Scheduling and Posting Tools for eCommerce Businesses

eCommerce businesses will also benefit from using the right social media scheduling tool, which can help them oversee social activity and conversations about their brand and engage with customers and leads. This list includes some of the scheduling tools that work well for eCommerce businesses:

TweetDeck

If you’re running an eCommerce business, chances are you have a Twitter account. TweetDeck lets you manage different timelines, monitor competitor mentions and timelines, and monitor trending tweets. It also lets you schedule tweets and establish alerts for brand mentions.

SocialOomph

SocialOomph works for both individuals and teams. With it, you can autopost what’s on your queue, schedule content, upload posts in bulk, and prevent post flooding. It also lets you craft social media posts and comes with an optional keyword filtering feature. Whether you’re running your online business solo or working with a team, SocialOomph can help you streamline your workflows.

CoSchedule

CoSchedule lets you optimize your eCommerce marketing with its suite of social media management tools, which include a marketing calendar and a marketing suite. The former offers great flexibility with its drag-and-drop interface. Its pro version lets you automatically assign repetitive tasks, access advanced social publishing features, and bolster real-time collaboration with different teams. Its marketing suite offers four organizer solutions—calendar, content, work, and asset—all of which are designed to help you optimize your eCommerce marketing strategies.

Meet Edgar

If you want automation, then MeetEdgar is an excellent choice. With MeetEdgar, it’s possible to automate several major functions, such as your scheduling process and how you repurpose your content. Perhaps one of its best features is it lets you track A/B test variations, so you know what works best with your target audience on platforms like Instagram, Facebook, Twitter, and Google My Business.

Social Media Scheduling Tools With Multi-Platform Support

A good social media scheduling tool is capable of supporting most, if not all, major social media platforms. Here’s a quick look at some of the scheduling tools that support a broader range of social platforms (6 or more channels supported): Channels and Social Media Integrations Supported

Best Social Media Scheduling Tools for Limited Budgets

Scheduling tools can get very expensive, depending on the plan you go with. The good news is several social media scheduling tools offer a freemium or forever free option. Note that while these services are free, they have very limited capabilities. Keep this in mind if you’re looking for a solution that can accommodate your growth. Most of these scheduling tools do offer upgrades and let you change plans at any time. Check out the social media scheduling tools that let you get started for free: Tumblr, OK (Odnoklassniki), WordPress Reddit, Tumblr, Yelp

      Buffer       TweetDeck       Hootsuite       Planoly       Tailwind       Later       Crowdfire