Crypto marketing is a subset of marketing that helps expand companies, products, or services in the rapidly growing crypto and blockchain industries. Many of the same marketing techniques used in other sectors, such as social media marketing, content creation, influencer engagement, and PR distribution, are applied in crypto marketing. The comprehensive knowledge crypto agencies have of the industry’s unique nuances is where crypto marketing differs. These include regulatory compliance, market management, and gaining credibility among skeptical online communities. Providing valuable content, connecting with customers and influencers, and cultivating a strong network of brand supporters generate trust and confidence. Furthermore, crypto marketing agencies must be versed in the technical aspects of cryptocurrency projects. These include, but are not limited to, non-fungible tokens (NFTs), digital wallets, DAOs, smart contracts, and all things related to cryptocurrency and blockchain. Here are over 18 top crypto marketing agencies to help businesses and creators with all aspects of cryptocurrency promotion.
18 of the Best Crypto Marketing Agencies:
What Are the Benefits of Working with a Crypto Marketing Agency?
There are various advantages to working with a crypto marketing agency: This global PR firm also provides complete marketing campaigns geared to decentralized projects, remote teams, and Web3 projects. NeoReach’s top clients include The History Channel, Robinhood, and Clash App. Primary Services Offered:
Influencer marketing Data-backed strategy development Sourcing top-performing niche creators Campaign coordination, communication, and logistics Paid media amplification Experiential activations
Omni’s prominent clients include Raiinmaker, OptyFi, Flipsies, and Crypto Players Club. Primary Services Offered:
Social strategy Content creation Social community management Community nurturement Influencer and paid ads Shilling
The expert team at NinjaPromo knows how important it is to use new and effective crypto marketing strategies that can quickly adapt to changing conditions. NinjaPromo is built on a learning culture, which lets skills and knowledge grow speedily and helps the agency stay ahead of the competition. NinjaPromo has grown quickly and now has more than 30 full-time employees in New York, Dubai, London, Singapore, and Hong Kong offices. Its previous clients include Trust Wallet, Dash, Bank Social, BitForex, and IronFX. Primary Services Offered:
Organic social media SEO Paid media Website development Paid social marketing Influencer marketing Email marketing Press release Video production Branding Mobile app development Full-stack blockchain development
Founded in 2020, they use proprietary AI-driven technology to help brands launch and easily manage their marketing campaigns and digital assets created. Another feature that sets them apart from similar agencies and platforms is that they don’t charge a management fee for campaigns. Instead, they’ll receive a percentage of the campaign once it’s implemented. Whether you want to work with a nano or a mega influencer, there are more than 10,000 influencers in their network and hundreds of thousands of verified creators. Primary Services Offered:
Influencer marketing User-generated content (UGC) Brand awareness campaigns
This multi-awarded agency also has a dedicated crypto marketing podcast and newsletter that offer proven marketing tips and tricks in the crypto and web3 industries. Previous clients of Coinbound include Litecoin, Cosmos, and MetaMask. Primary Services Offered:
Influencer marketing Thought leader marketing Community and set up management Public relations Twitter management Public relations Web3 blog management SEO
As a full-service marketing agency, they offer various essential services that can help you to create a buzz, increase sales, and attract users to build an online crypto community. Their team can identify and execute the marketing strategies as well as provide the tech needed to succeed. And, if your project calls for some human help too, they can connect you with thought leaders, influencers, and investors. Primary Services Offered:
Influencer marketing PR and communication Outreach Blockchain marketing Consulting Video marketing
The agency offers comprehensive digital and crypto marketing services that use a data-driven process for developing products and services for crypto businesses across the globe. It has created a business model that cuts to the core of every project. The ICODA team collaborates with over 300 resources and has operations in Tokyo, Valencia, and Tel-Aviv. It has previously collaborated with CoinMarketCap, Forklog, and Coin Gecko. Primary Services Offered:
Decentralized finance promotion Crypto PR NFT promotion and consulting YouTube influencer Twitter influencer Chinese, Russian, and Korean marketing IEO on exchanges
CryptoPR helps businesses produce and distribute crypto promotional material on some of the world’s most well-known crypto-authority media networks. It is well-positioned to provide full worldwide campaigns, allowing customers to reach a global audience with its initiatives. The PR firm has an extensive portfolio and a global network of sites that rank well on Google for big crypto NFT-related keywords. Instead of an automatic PR newswire, the company offers curated content and services that can be modified to fit the needs of the business. CryptoPR’s prominent clients include Binance, eToro, Crypto.com, Paybis, Defi Coins, and Cryptopia. Primary Services Offered:
Press releases NFT promotion and shilling Banner ads campaigns Advertorials and features Comparison listings and reviews International campaigns
As one of Europe’s leading crypto marketing agencies, Dapixel helps companies grow by generating leads. It serves B2B, SaaS, and eCommerce clients to optimize and maximize their digital marketing. Aside from crypto marketing, the agency also specializes in gaming. Its team assists businesses seeking to enter the multifaceted realm of the metaverse and digital assets. Dapixel’s digital marketing services always start with a free 30-minute consultation call to determine the best plan for achieving the client’s goals. DaGear, Omni, Ohsol Investment, and Hygimatic are some of Dapixel’s biggest clients. Primary Services Offered:
Crypto influencers Paid social media ads Community management Content SEO Social media content Exchange listing Public relations Email marketing
CryptoVirally also offers custom media reach packages. These packages include posts on high-profile cryptocurrency and business-related websites. This means that clients may leverage the agency’s massive network of press and media partners to get their crypto project in front of millions of people all around the globe. CryptoVirally has partnered with high-profile brands like Divi Project, Cointelegraph, SWFT Blockchain, CoinStats, and Bitcoin.com. Primary Services Offered:
Crypto influencer marketing NFT promotion Press release Cointelegraph specials Crypto community management Project awareness Media reach Graphics and web design Influencer marketing Shilling/viral marketing YouTube reviews
According to its website, the agency can work with numerous blockchain networks, including Ethereum, TRON, and EOS. All services comply with existing regulations, and Blockchain App Factory even provides a dedicated litigation plan solution. The agency also offers clients streamlined development, production, and research for their crypto and NFT concepts. Through cutting-edge digital marketing strategies, Blockchain App Factory offers innovative ideas that effectively reach its clients’ target demographic to improve their brand. Blockchain App Factory’s previous clients include Dash, Medical Cannabis, New Zone, and DasCoin. Primary Services Offered:
Web3 development Social media ads Press releases Crypto influencers Community management Social media content Messenger funnels Promotions in Japan, China, and Korea
BDC Consulting works with crypto exchanges, metaverse ventures, crypto wallets, payment services, gaming portals, and various other entities. BDC creates custom growth hacking models for each client using its proprietary scaling hypothesis method. The team uses in-depth interviews, game-based focus groups, and polls to identify the actual needs and concerns of the target demographic to create more effective laser-focused marketing strategies. Bitcoin Exchange, Blockchain.com, and OKX are among BDC Consulting’s high-profile clients. Primary Services Offered:
Blockchain consulting IDO marketing Whitepaper creation for crypto projects Community growth Crypto PR media Influencer marketing Reputation management SEO for blockchain projects YouTube influencers
The Coinpresso concept is based on a click funnel approach, which makes extensive use of their prior expertise with search engine optimization and marketing. Despite being one of the industry’s newer agencies, their case studies on search engine optimization and content production are among the best. Bitcoin Magazine, Cryptrain, AuroraFS, and Swingby are some well-known companies that have partnered with Coinpresso. Primary Services Offered:
Crypto SEO Crypto press release distribution Web development App store optimization Social media marketing Google Ads by qualified specialists NFT marketplace development Discord and Telegram moderation
Melrose PR aims to raise public awareness about the importance of blockchain technology and cryptocurrencies by focusing on the creative initiatives of its clients. By applying best practices in brand design, media presence, content creation, and thought leadership development, Melrose PR ensures that its clients meet and exceed their communications goals. Depending on the needs of its clients, the agency may also negotiate speaking engagements on major cryptocurrency podcasts and industry events, enabling team members to gain credibility and rapport with the community. Melrose PR’s top clients include Wave Financial, Blockdaemon, CipherTrace, and Decent Labs. Primary Services Offered:
Strategy Press relations Thought leadership Content
The agency solely works with businesses in the crypto, NFT, GameFi, and Defi sectors, which has helped it build an extensive network of connections. As a result, it has positioned itself as a go-to agency for clients who want to start a cryptocurrency project and see it through to the end. In addition to offering full-service marketing, Lunar Strategy focuses on helping customers understand how quickly the cryptocurrency landscape is moving and how to adapt to its changes seamlessly and effectively. Lunar Strategy has helped Pixel Pix, JPEGvault, superhow.ART, and Dark Frontiers promote their products and break into the mainstream. Primary Services Offered:
Paid ads Social media management PR & influencer marketing Community building
Cryptoken Media focuses on clever data-driven promotion and converting clicks into clients. Its team of experts can help businesses with everything from creating a marketing plan and boosting organic traffic to offering guidance on cryptocurrency advertising regulations. Cryptoken Media has worked with well-known cryptocurrency enterprises, including Binance, BTCMEX, and Liquid.com. Primary Services Offered:
Digital PR and outreach Content marketing Influencer marketing Social media management Paid media advertisement Mobile and video advertising ICO marketing
The agency employs more than 70 crypto marketing specialists who have worked on more than 150 lucrative crypto projects. Blockwiz’s award-winning community moderating team makes managing its customers’ blockchain networks on Telegram and Discord a breeze. Its video production team can assist companies in producing high-quality visual content to increase social media engagement. CoinDCX, C-Trade, Crypto Locally, Hubble, CryptoBiz, and NFT Alley are just a few of the high-profile companies that Blockwiz has worked with. Primary Services Offered:
Influencer campaigns Social media marketing Cryptocurrency content writing Discord and Telegram community growth PR and sponsored articles SEO PPC marketing Crypto video creation and marketing
The Coinzilla network carefully chooses publishers eligible to join the platform. The network company also establishes exclusive contracts with websites and influencers to ensure that its client’s display ads reach the right audience with an emphasis on practical implementation. Coinzilla provides crypto advertising services to several industry leaders, including Huobi, Crypto.com, BitPanda, CoinGecko, and KuCoin. Primary Services Offered:
Coinzilla for advertisers Coinzilla for publishers Lead generation Paid ads Campaign management
Expertise
In a dynamic and rapidly changing market, a crypto marketing agency has the expertise and knowledge necessary to create efficient marketing strategies.
Time-saver
By supervising all areas of advertising, a cryptocurrency agency can help you save time and money while allowing you to focus on other aspects of your business.
Connections
Crypto marketing agencies have strong ties to industry thought leaders and key influencers. Startups can benefit greatly from this type of access.
Value offer
The crypto market has become more saturated, making it challenging to stand out. A professional marketing agency can help you build a clear and distinct value proposition to help you stand out in a crowd and gain market share. Ultimately, working with a crypto marketing agency can assist you in achieving your marketing goals more quickly and effectively.
What Should You Look for in a Crypto Marketing Agency?
When searching for a crypto marketing agency, there are several factors to consider. Your first task is to define your goals for working with an agency. Do you need crypto affiliate marketing programs? Do you want to attract more investors? Additionally, reputation, company size and location, team availability and flexibility, and price and payment options are important factors to consider when picking a crypto marketing agency. In general, a competent crypto marketing agency has:
A solid understanding of cryptocurrency and how it can be used to market your project. Proven a unique marketing approach that reaches potential investors and clients all over the globe. A good track record of successful crypto marketing campaigns. Employed a team of skilled experts who are passionate about the industry.
Final Thoughts
Working with a professional crypto marketing agency is essential whether you’re just starting in cryptocurrency or want to take your project to the next level. The good news is that there are several crypto marketing firms all around the globe that can assist you with your needs. You simply need to outline your goals and look for an agency specializing in your business, interests, and objectives.